Exercise in Rhetoric

Here is an election ad from Argentina that is both positive and negative at the same time. First the lines are arranged in a negative way then the text rescrolled and everything is happy. The words and sentences are arranged like an optical illusion to show either a cup or faces. There was a similar ad earlier this year put out by AOL in the UK in "Bad" and "Good" the same facts and images were used to argue opposite points.

(thanks Bestadsontv)